【To Alice】This Chinese Yumekawa Lolita Brand Is Taking Over Harajuku☆Report

In November 2016, To Alice, the Chinese brand famous around the world for it’s yumekawa lolita items, opened it’s doors in Harajuku, Japan! Today we will show you their new 2017 Spring/Summer collection♡

We’ll introduce the coords which are on display inside the yumekawa store☆

 

(♡)What is “To Alice”?

To Alice is a yumekawa lolita brand which was started in Hong Kong♡

Girly, yumekawa, fairy, sweet lolita, casual lolita, china-style lolita, uniforms, kids items… It sells all kinds of adorable Harajuku style items☆

To Alice’s kids section (100cm-140cm) provides cute yumekawa lolita style clothing for children, making it super popular with mama-lolita!

And finally, in November of 2016 it opened an overseas store in Harajuku☆

 

(♡) To Alice Spring 2017♡Introducing the latest dreamy coordinates☆彡

①Fairytail Starry JSK Coord☆

・Starry Print Jumperskirt: ￥4644 　col.Pale blue/Navy

・Overblouse: ￥3780   col.Pale blue/Navy

・Headress: ￥1728　col.White/Black

 

②Strawberry Print JSK Coord

・Strawberry Print Camisole Dress: ￥8424　col.White/Pink/Red

Strawberry Collar Blouse: ￥4428 　

Check out the strawberry embroidery on the collar!♪

・Strawberry Print Bow: ￥1728　col.Red/White/Pink

This strawberry print is perfect for spring♡

 

③Check Sleeve&Necktie OP♡

・Check Hem OP: ￥6804　

If you layer a tutu or petticoat underneath it’ll add tons of volume, which is super flattering♪We’re loving the asymmetrical design on the frilly skirt★

・Big Ribbon Barette: ￥2484 　col.Red/Pink/Black/Check

・Bag: ￥4860

The blood red heart and cute ribbon really brings the bag together♡

We love the red x black checked print♪

 

④Japanese-Style Lolita OP Coord

・Japanese-Style Dress: ￥10476  col.Black/White/Red

It’s looks like a kawaii kimono★

・Japanese-Style Purse: ￥2052　Red&Black

 

⑤Elegant Romantic Two-Way OP Coord

・2way OP　￥8640

The frilly chest and sleeves gives this dress a super romantic feeling♪

The sleeves are removable so you can wear it with long sleeves or puffy short sleeves♪

・Unicorn Print Bow: ￥1728

Make sure to grab yourself an adorable ‘To Alice’ dress♡

model:Seina Takeuchi（@modelseina ）

 

(♡)You can find more information about the new items on their official Twitter Page☆

For more yumekawa product information you can check out the official Twitter page of the new Harajuku store♪

https://twitter.com/mituki_miyuimia/status/850236971364491265

https://twitter.com/toalicehj/status/848818390965698560

https://twitter.com/toalicehj/status/848112922760847360

https://twitter.com/toalicehj/status/847760419573833728

https://twitter.com/modelseina/status/846566541017563136

https://twitter.com/modelseina/status/845927906475851776

https://twitter.com/modelseina/status/845857911578386432

 

(♡)Too cute! The Harajuku store has a pastel pink Alice in Wonderland theme♡

They opened in November 2016, and walking into the Harajuku store like a stepping into a fairytale! The interior was super pink and fluffy♡

The counter is a merry-go-round♪

The walls were candy colours, with pink stripes♪

It even has a cute Alice in Wonderland wallpaper♡

It even has a gorgeous sparkling chandelier☆

It even has a large pink mirror on the fitting room door♪

You can transform inside this kawaii fitting room♪

There are so many cute girly items to choose from☆

If you look up you can see cloud-shaped lights and chandeliers..♡The DODO&NANA character goods are so cute♪

Even racks are covered in cute Alice motifs and clothing♡

Bows, hair elastics, berets… there are all kinds of hair accessories☆

The store is like a closet of dreams☆

They have yumekawa clothing for children and adults♪

They have plenty of strawberry print items, perfect for Spring♡

To Alice’s fairytale clothing is all so cute, your heart might skip a beat♡

 

 

(♡)The DODO&NANA mascot goods are adorable♡

These are the ToAlice mascots, DODO and NANA♡

It’s not just clothing that ToAlice sells! The DODO and NANA stuffed goods are also popular♪

https://twitter.com/toalicehj/status/842316994032541697

https://twitter.com/toalicehj/status/849193595693223936

https://twitter.com/toalicehj/status/843748425053028352

https://twitter.com/toalicehj/status/843747004765241344

 

(♡)You can get yumekawa childrens clothing at ToAlice☆

ToAlice sells children’s clothing in sizes 100-140cm☆You can get princess-style dresses, skirts, cardigans, and blouses – or even get matching coords for parents or sisters♪

https://twitter.com/toalicehj/status/849929182444478464

https://twitter.com/toalicehj/status/849927132289433600

You can check for stock through phone or through the To Alice twitter page☆

You can try mama-daughter or twin coordinates thanks to the wide variety of sizing☆

 

(♡)Shop Information

You can find the To Alice shop on the 2nd floor of the Modern Form building on Takeshita Dori!
You can see the lights and kawaii clothing from the street.
The store manager can speak Cantonese, Mandarin, English, and Japanese, so customers from overseas can shop with confidence♡

Opening times:  10:00~20:00 (mon-sun)

Postcode:〒150-0001

Jingumae, Shibuya-ku, Tokyo 1-6-10, Modern Form Harajuku Building 2F (東京都渋谷区神宮前1-6-10 モダンフォルム原宿ビル2F)

TEL: 03-6455-5479

Twitter: ＠toalicehj