Brand Dictionary: Romantic Gothic & Lolita 🌹MIHO MATSUDA🌙

量産型や地雷系のアクセサリーはこちら♥

“ときめきを届ける”女の子向け情報メディア、『Lafary（ラファリー）』が手掛ける通販サイト『Lafary Shop（ラファリーショップ）』❤︎ 量産型ヲタクさんや地雷系の女の子にぴったりなアクセサリーなどのファッション小物やサンリオキャラクターの雑貨やインテリアを販売しています❤︎

MIHO MATSUDA: “A gothic and lolita brand for adults”

This elegant gothic and lolita brand will fascinate you…

*First published July, 2018

MIHO MATSUDA is a popular ladies brand.
The brand has fascinated customers both in Japan and overseas for it’s original worldview and refreshing designs.
Today we’ll be introducing you to MIHO MATSUDA’s brand concept, history, and it’s elegant new lineup…🌹

MIHO MATSUDA’s secret…👠

🦋Brand History

MIHO MATSUDA is a brand that has developed it’s own unique style.
The designer, Miho Matsuda, opened the brand after discovering her passion as a designer, working in Osaka’s Americamura as a shoe designer after getting married.

Her shoe designs were a huge hit, so she decided to open up her own brand…✨ (During this period, one in every five people in Americamura would be wearing her shoes!)
In 1997, she opened her own clothing brand named MIHO MATSUDA ♡
Later in 2003, she opened three independent stores in Ikebukuro, Harajuku, and Shinsaibashi 🎩

🦋Brand Concept

「A romantic and girly style with European elements」
MIHO MASUDA has been gaining attention from artists within Japan and overseas for it’s fantastic, fairy tale-esque designs…🌹🎩
The brand aims to create “A gothic and lolita brand for adults”, creating romantic and dressy items while maintaining a mature, gothic and lolita silhouette…🌙

MIHO MATSUDA also produces items suitable for men as well as women.
It’s a brand that can be enjoyed by everyone, no matter your sex or race…

MIHO MATSUDA’s New Items♡

DRESS

One Piece・Odette

A dainty dress with graceful puff sleeves.
Check out the eye-catching asymmetric silhouette…♡

One Piece・Zenoa

A chiffon one piece, ideal for the summer. You’ll be cool and elegant with the sheer lace and an open neckline, you’ll stay cool and elegant.

PANTS

Pants・York

These fluffy pants could be worn by a price!
The ruffle add a cute twist to the boyish design…🎩

VEST

Vest・Cabel

A cool long vest with a tailcoat appearence. ♡
It’d look gorgeous paired with a voluminous skirt ✨

OTHERS

Tulle Boater Hat

A classic yet sweet take on the traditional boater hat🌹

Become a gothic lolita doll with MIHO MATSUDA…

You’ll be captivated by MIHO MATSUDA’s original worldview.
There are currently three MIHO MATSUDA stores in Ikebukuro, Harajuku, and Shinsaibashi.
You can also shop their official website, so why not take a look?