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Brand Dictionary: Harajuku Rock & Yamikawa Brand LISTEN FLAVOR🌹

2018年11月9日

量産型や地雷系のアクセサリーはこちら♥

“ときめきを届ける”女の子向け情報メディア、『Lafary（ラファリー）』が手掛ける通販サイト『Lafary Shop（ラファリーショップ）』❤︎ 量産型ヲタクさんや地雷系の女の子にぴったりなアクセサリーなどのファッション小物やサンリオキャラクターの雑貨やインテリアを販売しています❤︎

LISTEN FLAVOR: A cute and unique Harajuku fashion brand ♡

You’ll be fascinated by their rockin’ cute style…💖

Listen Flavor is a Harajuku style brand, known for it’s cute and rock designs 💘
Their designs are full of freedom, combining “cool” with “cute” to create their super popular and unique style.

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They have also been invited to a variety of events around the world including KawaiiKon in Hawaii!
Today we’ll be introducing you to LISTEN FLAVOR, a brand which is making waves around the world!

🍭Brand Concept🍭

LISTEN FLAVOR’s brand concept is
「ROCK fashion that can be worn in your own original way」❤️

It may be punk, but it’s also super cute!

“I want to be both cute and cool…”
LISTEN FLAVOR designs clothing with those feelings in mind, focusing on the silhouette and comfort of each piece.

With oversized, ribbon-covered hoodies and China-style shirts, they stock a variety of original items which you couldn’t find in any other store.

If you’re fed up with mainstream brands, LISTEN FLAVOR will help you rediscover how fun fashion can be…💖

It’s a true Harajuku brand, packed with individuality and freedom ♡

We visited the LISTEN FLAVOR store on Takeshita Doori 💜

💖Rock×Harajuku×Kawaii＝The Ultimate Brand💖
They even stock yumekawa and yamikawa goods💉

You can find LISTEN FLAVOR’s official store on Takeshita Doori in Harajuku.
The store stocks clothing, shoes, handmade goods, accessories, and more!💕

These accessories are perfect for Rock×Kawaii coordinates♡
Despite being covered in spikes, these accessories come in dreamy purples and pure whites… The contrast is inspiring!

One of LISTEN FLAVOR’s strong points is their variety of colours – They create each item in both sweet pastels and cool punk shades like black or red, making it easy to find items that match your own, personal style✨

💊Kawaii Pastel Clothing & Accessories💉

If punk isn’t your thing, you can also find yumekawaii×rock clothing in dreamy pastels…🌙

It’s perfect for both Harajuku Rock style lovers as well as Yumekawa/Yamikawa fans♡

↑These creators collaboration items are super yumekawaii (dreamy cute)!♡

They stock a ton of yumekawa and yamikawa accessories from handmade brands🦄

Don’t you just want to create an entire matching outfit?✨
A lot of customers visit the store specifically for these unique accessories.

From medicine rings to dreamy crosses…

These yamikawaii accessories are both sweet and poisonous…💉
We want to collect them all..!

Some of their most popular accessories are these winged hair clips and China-themed accessories👼
You can spot some China-themed OTK socks in the background too🐼

We were told these accessories also make great gifts.

Super cute collaboration items♡

LISTEN FLAVOR regularly collaborates with well-known characters and anime, including Sanrio, Urusei Yatsura, and Danganronpa ♡
With a touch of LISTEN FLAVOR’s magic, your favourite characters will be transformed into Harajuku-style clothing❤️

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These collaboration items can only be found at LISTEN FLAVOR, so make sure to get them while you can💓

These Danganronpa t-shirts were a hit with fans♡

The latest RANMA 1/2 ×LISTEN FLAVOR collection was released in Autumn of 2018♡
The new items include “Wo Ai Ni” t-shirts, parkas, tote bags, and more.

For more information on these collaboration items, check out the official LISTEN FLAVOR homepage♡

The RANMA 1/2 collaboration goods were so popular that they actually sold out during the reservation period.
If you’re interested in anything, make sure to get it as soon as you can💘

Bonus: LISTEN FLAVOR’s Favourite Makeup♡

“How can I look even cuter in my Listen Flavor clothes?”
To answer this question, we asked the LISTEN FLAVOR store manager what she recommended.

She personally loves wearing fluttery false eyelashes with a sharply winged eyeliner…✨
Finish off the look with a lipstick in your favourite colour!♡
… If you follow her advice, you’ll be glowing in with LISTEN FLAVOR’s rock aesthetic 💄

If you’re worried about makeup and want to try out a new style, then why not give it a shot?💘

🌹Loved for over 12 years…🌹

Did you know that this year is LISTEN FLAVOR’s 12th anniversary?た♡
While some fans have been around since the beginning, their clothing has been loved by generations of Harajuku fashionistas 🍭

With a variety of unisex clothing, LISTEN FLAVOR is suitable for everybody who wants to wear it…✨

Generations of Harajuku fans have been captivated by LISTEN FLAVOR’s unique worldview.
LISTEN FLAVOR’s designers believe that cute clothes can be worn regardless of age, so they’re careful to create items that even adults will feel comfortable in ✨
Rather than thinking “I’ll only wear flashy clothing until I’m a certain age”, you should believe that you can wear what you want, regardless of how old you are! After all, it’s much more fun being yourself.